Netflix Headed to New Apple iTV Tomorrow [REPORT]

t Apple’s special event Wednesday, the company is expected to roll out a new Apple TV that includes support for Netflix.

These latest reports from Bloomberg corroborate rumors of an iOS-based Apple TV that surfaced this spring. With Netflix available on theiPad and the iPhone, an offering for the television set certainly makes sense.

I’ve long argued that the original Apple TV failed to really gain traction with buyers because it was too limited in its media offerings. The reason that Boxee was such a gift to Apple TV owners circa 2008/early 2009 was because it connected the device to lots of different online media sources, including Netflix.

As we’ve noted in past articles, however, the connected device landscape of 2010 is very different than that of 2007, when the Apple TV was first released. In fact, the landscape is very different from even a year ago.

Netflix has successfully executed its “Watch Instantly” strategy and is available on a bevy of devices in the U.S., including the Xbox 360, Playstation 3, Nintendo Wii and Roku — not to mention countless Blu-ray players and HDTV sets.

Frankly, we would be surprised not to see Netflix on the new Apple TV. At this point, it almost seems a given. The only question now is whether the connectivity will be built into the device OS or if it will come as an app available on iTunes.

If it is the latter, Apple might just show off some other content partnerships and connectivity options via theApp Store beyond Netflix, like Hulu for iTV.

Apple’s press event is tomorrow morning and we’ll keep you abreast of all the announcements and new products as they are announced.

Would Netflix support make you more willing to buy a new Apple TV?